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Packaging, Identity | 2021

Human interaction drastically decreased due to Covid-19. I wanted to provide an indirect experience of human interaction to people with a daily-use item, a vitamin. VITAMOM is a conceptual vitamin brand that aims to convey communication and love between people these days when quarantine is needed due to COVID-19. It was designed with the concept of a Post-it that contains mothers’ care and love for their sons and daughters. A series of VITAMOM vitamins carry those care and love to our customers.


©Hyupjung Lee. Powered by POSITIVE ENERGY 😄👍